Design

Pantone Classic Blue the new color of the year 2020

Pantone Classic Blue the new color of the year 2020

Pantone Classic Blue the new color of the year 2020 Yesterday December 4th, PANTONE has released the PANTONE Classic Blue the new color of the year 2020, an elegant and simple color that according to them will represent the trend of the new year. Described as "a reassuring presence instilling calm,

Pantone Classic Blue the new color of the year 2020Eros Banchellini2019-12-05T10:55:00+00:00

The psychology of color in branding

The psychology of color in branding

The psychology of color in branding I often faced a situation where my clients ask for a specific color to use in their logo. My answer points them to understand the criteria of picking the right color according to the psychology of color in branding. In marketing, advertising, branding every color has a

The psychology of color in brandingEros Banchellini2019-05-10T13:42:39+00:00