Eatspossible is an Italian company located in the province of Naples, involved in the worldwide promotion of products made in Italy. The sectors in which it operates are fashion and tourism, as well as specializing in the agri-food business, exporting typical food products from the Campania region and all of Italy, with a great involvement in social themes and working in an eco-friendly way.
Prior to designing our logo, we conducted a targeted survey of the agri-food business, studying shapes, colors and our major competitors. After that, we have creating our logo sketching some drafts on paper.
After conceiving the idea of the logo, we conducted a research on the possible fonts to use, and finally we selected a Slab Serif, subsequently modified by eliminating fussiness and making it lighter and more elegant.
The two letters “E” of the original font were eliminated and replaced with those designed by us, reminiscent of the shape of a table fork, and which give more movement to the logotype.
The radish was used as a pictogram and as an icon because it is an original element, not used by our various competitors. It therefore creates a distinct and unique image in the market.
Color combination and iconography