Kablelis is a Lithuanian web agency online, specialised in WordPress websites creation. This online identity creates new websites starting from their demo template, making a custom changes according to the clients needs.
The aim it was to have a clean, strong and modern logo, including a logo mark that can recognise the meaning of the name. Kablelis in Lithuanian language means “comma”, and the logo mark can remind it with a geometrical and strong accent.
After the selection of 3 different typefaces, is time to pick the right one. Quatro Medium font has been chosen to represent the logotype, the letter “k”has an interesting shape that makes the logo more dynamic.
COLOR AND FONT
A short view of Kablelis visual identity, featuring color, font and drafts designed during the creative process.
The top-left is the final logo.
Tried to explore different color application for the logo and the identity.
BUSINESS CARD DESIGN
Minimal design with the essential data and the accent of the logo mark.
The logo applied as a simple graphic to keep it minimalist.
The first draft of the interface for the website design.