Project Description

Introduction

Maršas už Gyvybę (March for Life) is a Lithuanian pro-life association and demonstration which takes place every year in Lithuania.

marsas-uz-gyvybe-logo

Concept

The request of the client was clear: to find an element which would represent the family, the life. In order to find this, I have designed at first 3 drafts and then 2 additional drafts after the firsts have been rejected. From the mix of the last 2 drafts came out the result that satisfied the client and could clearly spread the message of the logo. The final concept represents well the family with the kids, and the life (heart).

marsas-uz-gyvybe-concept
marsas-uz-gyvybe-drafts

Color & Font

The primary color is a pinkish red, followed by a calm and light grey.

Logo Mark Use

The logo mark is versatile and can be applied in different shapes.

Application

Few example of the logo application.

marsas-uz-gyvybe-woman-with-polo
marsas-uz-gyvybe-man-with-polo

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