Maršas už Gyvybę (March for Life) is a Lithuanian pro-life association and demonstration which takes place every year in Lithuania.
The request of the client was clear: to find an element which would represent the family, the life. In order to find this, I have designed at first 3 drafts and then 2 additional drafts after the firsts have been rejected. From the mix of the last 2 drafts came out the result that satisfied the client and could clearly spread the message of the logo. The final concept represents well the family with the kids, and the life (heart).
Color & Font
The primary color is a pinkish red, followed by a calm and light grey.
Logo Mark Use
The logo mark is versatile and can be applied in different shapes.
Few example of the logo application.