Olive Magazine is a Lithuanian company established in Vilnius. The core business is based in trading olive oil from Greece, but also cosmetics and beauty products based with olives extract.
The company needed to have an identity to distinguish the brand on the local Lithuanian market.
The request was to create a simple and recognisable symbol which can communicate easily the connection with the olives to the potential client. The “O” letter from the name was perfect for the purpose and has been involved to play the role of the olive adding two simple details that represent the leaves of the olive.
Colors and fonts
Two different fonts have been used for the logotype: the bold one for the main name and the slab serif for the tagline. Both of the fonts are italic in order to give more a bit more dynamism and movement to the logotype.
The colors are inspired by the natural color of the green olives and the olive tree.
Application and use
Thanks to the simplicity of the construction, the logo and the mark are able to be applied easily because they can be scaled without the loss of the details.